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Definition of Walled Gardens
Walled
Gardens - (TV) - (May be known as Managed Content Areas,
Mini-Internet.,
Localized Walled Garden Service, Walled Garden Interactive TV,
Localized Interactive TV Walled Garden Network, Walled Garden related
Interactive Television, Walled Garden Interactive TV Application, TV
based Interactive Walled Gardens. Associated with Walled Garden
Intranet, DNS Walled Garden, Feature Rich Walled Garden, Walled Garden
Consumer Applications, Walled Garden Storefronts, Walled Garden
Electronic Storefronts, Networks Providing Custom Content, Virtual
Gated Communities, Closed Network Deployments, Open Network
Distribution, Private Internet, Fast Lane.)
In many Walled Gardens, users are only allowed access to material
located on
a proprietary
network. However there are Walled Gardens that not only allow access to
material located on its proprietary network but grudgingly allow the
visitor access to unrestricted content outside the Walled Garden.
Typically a Walled Garden is created when a network
operator offers only a restricted number of webpages and/or
content. Walled Gardens might work in conjunction with Interactive
Program
Guides (IPGs). By limiting the network's users to only
selected
content, the network
operator can help it's advertisers (and other entities) get
more
attention, also hopefully keep out viruses, limit bandwidth usage and
keep the theme of the service consistent. America Online (AOL) is a
type of Walled Garden ISP.
Many interactive TV networks employ these, including those that serve
the hospitality
industry. Early Mailing List of Walled Gardens include Full
Service Network and Qube.
As part of the Walled Gardens approach, a subscriber might get to
sample content but would have to pay a small pay per view or video
on demand
fee
to see the full-length versions. This is found significantly in
conjunction with Walled Gardens related interactive
television.
Walled Gardens related interactive television can include standard
advertisements, telescoping
advertisements, electronic
storefronts, trivia pages, various aspects of the IPG
and
additional miscellaneous data.
Walled Gardens can be quite large (such as AOL) and are used in
numerous
environments including mobile phones, television, Intranet and
Internet. Content providers, such as schools and libraries, might use
these to shield underage viewers from pornographic (and other) content.
The network operator may make money by first cutting a deal with those
providing the content, then make money again by charging their
subscribers for that content.
FiOS is considered a Walled Garden. FiOS
is Verizon’s residential fiber-optic service that competes with cable.
(Telco-based IPTV
systems have a reputaion for being "Walled Garden" by
nature. Internet protocol {which is used for IPTV} is a protocol that
is being used more and more to create Walled Gardens.)
Walled Gardens
and Intranets (and LANs) are not synonymous. Technically an Intranet is
a network (possibly diverse) that's located behind a firewall and
typically belongs to an organization or business.
Virtual
Channels often utilize a Walled Garden approach. A virtual
channel might offer web-like pages within a closed network.
There are those that call Walled Gardens, "Walled Prisons" or "Walled
Deserts".
The origin of the term “Walled Gardens” is attributed to media magnate
John Malone.
Localized
Interactive TV
Walled
Garden Network - Localized interactive television Walled
Garden
services
can provide national, international, business, and entertainment news,
local weather, local cinema guides, horoscopes, and local information
such as school lunch menus and community events calendars to digital
video subscribers.
Virtual
Television Advertising
Virtual
Private Network
More
Definitions of Walled
Gardens
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Past
Related
Articles Titles
https://www.windley.com/archives/2004/10/walled_gardens.shtml
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