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Targeted
Advertising
Dictionary and Business Index
(Last updated in 2012)
Targeted
Advertising - (TV) (Contextual
{targeted} Television Advertising, Targeted Measurable Television Ads,
Targeted Interactive TV Advertising,
Content Targeted Advertising, Addressable Advertising, Behavioral
Targeting, One-to-one Advertising, Personalized Viewer Specific
Content, Content Ads, Contextual Ads, Highly Targeted Contextual
Advertising, Keyword-based Contextual Advertising Services. Associated
with Subscriber-specific Interactive Video, Gender Based Targeted
Advertising, Targeted Branding, Targeted Product Placement, Selling to
Niche Buying Groups, Keyword Targeted Advertising, Dynamic Digital
Advertising, Subscriber specific Advertising, Subscriber-specific
Targeting, Niche Advertising, Advertising using Narrowcasting,
Contextual Advertising Technology, Advanced Contextual Technologies,
Targeted Ad Matching, Ad Relevancy Matching, Contextual Ad Campaigns,
Contextual Ad Networks, Real-time Contextual Ad Targeting Platform,
Targeted Advertising Systems, Contextual Advertising Service, TV
Commercials Contextually Targeted to a Program's Content, Contextually
Targeted TV Commercials.) – People with varied lifestyles
and
behaviors often create niche groups. These groups can be targeted with
specialized communication strategies. To be more targeted, ads should
be more closely associated with the programming the viewer has shown an
interest in. TV-based targeting advertising can counter spending money
needlessly on audiences unlikely to be receptive to a sales pitch.
The personalization inherent in behavioral targeting can mean greater
awareness among the target audience.
Though a TV ad may be targeted, that doesn't mean it's interactive.
There are a growing number of targeted TV advertisements that also have
interactive elements embedded in them. Look for Interactive Targeted
Television advertisements to see marked growth in the near to middle
term. Article.
With Targeted Advertising advertisers can make more money because
they've increased the relevancy of their ads. So even though
advertisers cut down on the quantity of their ads, they still reach
more people. Advertising advancements are slowly changing the attitude
of the consumer. There will be a point where the consumer will expect
the ad to be relevant and perhaps view it negatively if it isn't.
Untargeted
Advertising - The CEO of Google estimates that
up to 95%
of the world’s advertising is of the untargeted variety. The vast
majority of television advertising is untargeted. In this scenario a
large group of viewers are shown a commercial that appeals to the
interests of only a minority. Targeted Advertising is the opposite.
 Interactive TV Advertising
- (iADs)
Addressable
Advertising - A loose
definition of Addressable Advertising is when the advertisement
"addresses" you by the name your account was registered under, or
another name the system may know you as.
Behavioral Targeting
- Advertisements utilizing behavioral targeting
focus on the consumer's current online activity. (Contextually targeted
ads focus more on consumer's specific interests.) Click
here to see
results of a May 2007 consumer study from Revenue Science,
JupiterResearch and AOL, comparing contextual with behavioral
advertising methods.
Brand
Channel - A dedicated advertising channel available via
the
Internet, TV, Walled Gardens, etc, where marketers broadcast brand
related content directly to users. Marketers want to cater to the needs
and desires of a community with product tie-ins, Participatory
Video
Ads (PVAs), infomercials, infotainment and other
types of
interactivity. These can give advertisers the ability to measure and
view, in real time, user's attitudes towards the advertisements as well
as the product/service being discussed.
Branded
Entertainment -
https://en.wikipedia.org/wiki/Branded_entertainment.
Content
targeted Advertising - Content-targeted
Ads, Content
Targeted
Advertising. Associated with Product Placement -
Advertising that's
particularly relevant to the content it's embedded in.
Contextual
Advertising - (TV
Commercials Contextually Targeted to a
Program's Content, Contextually Targeted TV Commercials, Targeted
Advertising) - Advertising that's targeted to
the individual
viewer's unique interests. A contextual ad system scans the viewer's
preferred programming and displays associated advertising. For example,
if the user is viewing a New York Yankees baseball game, the viewer
might see ads for New York Yankee related products. Google AdSense was
the first major online contextual advertising program and made the
concept popular. Google's, Yahoo's and Microsoft's contextual
advertising programs largely rely on Pay Per
Click Advertising.
Google’s AdSense popularized online contextual advertising, where
sponsored links appear on the page with information similar to the
content of the page you are viewing. https://en.wikipedia.org/wiki/Contextual_advertising
Dynamic
Ad Insertion (Dynamic
Targeted Ad Insertion. Associated with Dynamic Video Ad.)
- "Dynamic" means "continually
changing." With Dynamic Ad Insertion, network operators can provide
targeted ads that can be swapped in and out of the TV programming as
it's delivered. Usually, ads are inserted in advance and cannot be
swapped out once the content (TV program) is on the operator's
network. Podcasting, online video and Interactive TV continue
to
be growth areas for Dynamic Ad Insertion (Dynamic Targeted Ad
Insertion.) Unfortunately, with Dynamic Video Ad insertion, there can
be a problem of different types of media formats.
Gender
Based Targeted Advertising - Targeting the advertising to
a
particular sex.
Inquiry Marketing
Local
Ad Insertion - Inserting commercials to a smaller, more
targeted
audience. Most often this is done at the network operator's headend. A
selling point of IPTV is how it can drastically reduce the price of
Local Ad Insertion.
Microcast
Narrowcast
Niche Programming
Niche TV Community
Participatory
Video Ad (PVA) - A PVA is an actual video ad
that
consumers can rate, share information concerning and otherwise comment
about. These give advertisers the ability to measure and view, in real
time, user's attitudes towards the ad as well as the product/service
it’s discussing. Gaming vendors and movie studios are two of the
entities to have used them. See Interactive
TV Advertising.
Pay Per Click Advertising
Interactive
request-for-information Ads (iRFI)
Slivercasting
Targeted
Advertising Systems – (TV) - TV Systems that offer
targeted
advertising. The targeted advertising may or may not include
interactivity.
Target
Market - The total number of possible customers you could
sell
your products/services to.
Targeted
Interactive TV Advertising - (Interactive TV Targeted
Advertising) - Targeted TV advertising that includes interactivity.
Targeted
T-coupons (T for Television) – Coupons sent via
Interactive TV
to a select group of viewers versus blanketing the public with an
expensive campaign. As you could imagine these coupons can
offer
a discount etc. as do standard hard copy coupons.
 More
Targeted Advertising Information:
 More Related Definitions
 Related
Article Titles From the Past
- Google
to reach satellite viewers with targeted TV ads?
- Targeted
advertising
- American
TV
networks consider broadband video to be their network's number one new
business priority
- Interactive
TV Advertising in NYC
- BigBand,
Partners See Big Market for Personalized TV Ads
- More
on iTV advertising
- Google
failing to snag $116 billion print, radio, television ad markets
- Advertisers
Let Go Of Old Marketing,
Hold On
To Old Medium: TV
- Access
to Coupons, Kelly Ripa TV Spots and Outtakes via Interactive TV
- Wal-Mart
is planning to deploy new digital technology - IPTV
- ONLINE
advertising in Britain is expected to overtake the television market by
the end of the decade
- OpenTV
announces
their 1500th interactive TV advertisement
- Average
reach for an interactive television advertising campaign is around
200,000 households across the UK
- iTV
advertising is coming of age
- Turner
Media's new iTV Group
- Sky
View
panel increases visibility of interactive {TV} advertisements
- Sky
Media Emuse interactive advertising agreement
- Agreement
also allows Cox to use the TiVo interactive advertising platform
- The
Revolution Masterclass on in-game advertising
- Nearly
70 percent of advertisers believe VOD and digital video recorders (DVR)
are
- Dish
Network is currently the most advanced channel for interactive ads {in
the States}.
- T-coupons
- Television
still king of media
(UK)
- The
market for Interactive TV advertising is expected to double inside the
next 12 months
- VOD
commanded $15 million in ad revenues in 2004
- $70
billion television ad market dwarfs the Web business 5 to 1
- Study
shows viewers enjoy interactive commercials
- Motorola
invests in targeted advertising for digital TV
- Television
advertising may double after the digital TV transition
- Website
where Realtors can purchase inexpensive, highly targeted advertising
- 4th
Screen Advertising are pleased to be the first to launch gender based
targeted advertising
- 70%
of
respondents are interested in receiving personalized advertising
- Contexual
or target-specific advertising is the latest online hit
- Geographically-targeted
advertising and user-customized content delivery
- Words
service provides site-targeted advertising for both text and banner ads
- Targeted
advertisements and small and medium-sized businesses (SMBs)
- Audio,
text and image based advertising
- The
Behaviorally Targeted Ad Audience. Is your campaign too finely targeted?
- It's
hard work developing relationships with advertisers, particularly for
mass scale advertising. But not for highly targeted advertising
- Firms
pour billions into targeted Web advertising
- Highly-targeted
pay-per-click advertising & free pay-per-click targeted
advertising
- Google
Multimillionaire Reveals How He Gets Millions Of Pay-Per-Clicks Free
- Provides
customers with state of the art technology offering standard and
customized products
- Prime
Point Media, offers highly-targeted advertising plus PrimeCasting
- Contexual
or target-specific advertising is the latest online hit
- Google’s
AdSense introduced contextual advertising, where sponsored links appear
on the page with information similar to the content of the page you are
viewing
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