Webisode -
A webisode is a short episode of programming that's webcasted. Other related programming installments may follow. Webisodes might include video ads and can be used for product placement.
https://en.wikipedia.org/wiki/Webisode
Activity-based Video on Demand
Actualized Audience Culture
Brand Channel
Contextual Advertising
Independent IPTV Channel
Narrowcast
Niche VOD packages, Niche Video-magazine Service
Segmentation
Slivercasting, Sliver-casting
The Targeted Advertising Dictionary and Business Index
Themed-programming
See the Interactive Television Institute.