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 Viewer-choice Driven Advertising -
(On-demand
Interactive Advertising)
- (Interactive TV)
- While
watching a program, potential customers can voluntarily choose to view
advertisments. Icon(s) might be
imbedded in the programming and activated by pressing a control device
such as a remote control. This may open another window with the
ad, or longer version of an ad (long-tail video.) This
technology also helps
advertisements and viewers be matched according to programming type,
geography
and demographic data, so the advertisements are more strategically
targeted
to viewers. See Contexual
Advertising & Advertising Using
Interactive Television.
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