Untargeted Advertising -  At the time of this writing, the CEO of Google estimated that up to 95% of the world's advertising is of the untargeted variety. The vast majority of television advertising is untargeted. In this scenario all viewers are shown a commercial that appeals to the interests of only a minority. Targeted Advertising is the opposite.

Activity-based Video on Demand

Actualized Audience Culture

Brand Channel

Contextual Advertising

Independent IPTV Channel

Niche VOD packages, Niche Video-magazine Service

Segmentation

Slivercasting

The Targeted Advertising Dictionary and Business Index

Themed-programming

See the Interactive Television Institute.