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"Telescopic"
on-demand DVR/VOD Advertising - In this scenario, offered to the
viewer
are standard length advertisements with an
associated
optional longer advertisement that
the viewer can interactively activate to
view.
The longer commercial makes the ad 'telescopic' as the viewer can
lengthen
the commercial if he/she wants to. It's on-demand and might be
downloaded onto the TV system's hard drive, or viewed over the
television network.
Telescopic
Ads with Interactive TV
Advertising using
Interactive Television
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