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Targeted
T-coupons
(T for Television, Associated with Interactive
Television Commercials Coupons, Interactive Television Coupons.) – (1) Electronic coupons are sent
through the TV system to a select group
of viewers versus blanketing the public with an expensive
coupon campaign. As
you could imagine these coupons can offer a discount etc. as do
standard hard copy coupons. These electronic coupons may or may not be
interactive. (2) Coupons are
given to the end-user in some manner and they need to redeem them
through their TV system.
See The
Targeted
Advertising Dictionary and Business Index.
Behavior-based Profiling
(Interactive Television)
Contextual Advertising
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