Slivercasting - (Sliver-casting. Associated with Niche Programming,  Narrowcasting, Microcast.) - When studios and others offer their programming online or through various types of interactive TV, often they're "broadcasting" to a smaller (sliver of,) but targeted audience.

The premise is that video programming can more easily and inexpensively be delivered to a niche audience. See Internet TV & IPTV.

Activity-based Video on Demand

Actualized Audience Culture

Brand Channel

Contextual Advertising

Independent IPTV Channel

Niche VOD packages, Niche Video-magazine Service

Segmentation

The Targeted Advertising Dictionary and Business Index

Themed-programming

See the Interactive Television Institute.