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Simultaneous Release -Simultaneous
Release occurs when a movie (or other programming) is
distributed in different ways
upon its initial release. Traditionally movies are released first in
movie theaters. A DVD of the movie is offered later. Later on still the
movie might be offered via pay per view and/or video on
demand, (such as HBO, Starz, etc.,)
premium TV networks then finally
Internet and free-to-air television (such as NBC, CBS, Fox & ABC.)
The theory is that this type of
staggered release gives each distribution channel a "window" in which
to profit from the movie.
With Simultaneous Release, the movie is simultaneously distributed via more than one of the above channels when initially released. This scenario is vehemently opposed by the theater industry but smaller distributors might like it as a shorter period of advertising is needed. https://en.wikipedia.org/wiki/Simultaneous_release |
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