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 Personalization
Engine – With the incorporation of a Personalization
Engine, the site visitor is allowed, or
even
required, to set up viewing preferences. Internet personalization
engines are often
used in conjunction
with cookies. Amazon uses a personalization
engine to remember
visitor interests. This helps them determine what products to
advertise to the visitor when they next
visit. Personalization
Engines can be used in Walled Gardens
and other related interactive
TV applications.
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