|
MITV
- (Microsoft Interactive
Television) - Microsoft Interactive
Television was originally known as the "MITV Group". It was
originally formed to find a commercially viable use for bandwidth that
Microsoft received from DIRECTV as part of a joint platform and service
agreement; also Microsoft wanted to build "TV
functionality" into their Windows operating system (which they did.)
Comspan Communications Inc. was selected as a primary strategy and planning consultant for this ambitious, global interactive television project. It's now more associated with Microsoft TV Platform. |
|