Interactive TV Branding – (May be known as Product Placement {Interactive TV}. May be associated with Walled Garden-based interactive TV Services.) - This allows entities to provide TV audiences with personalized or otherwise more involving interactive experiences.
  
Interactive TV Branding may be associated with virtual channels and other channel environments offered in close association with standard programming. Discounts, contests and other competitions may attract users and may be utilized in conjunction with other enhancements. Interactive TV Branding might be used for brand/product recognition building, and perhaps even closing the sale.  Interactive TV Branding might be used for generating consumer data or leads. It might also be used in conjunction with another medium such as the telephone.