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E-Commercial - In
the later 1990s
Wink Communications (now part of OpenTV) began providing technology for
interactive TV commercials part of which they called "E-Commercials".
This
Internet type one-click e-commerce
technology was offered in association with a number of network
operators. Wink
Communications had
strategic relationships with Time Warner Cable, Charter
Communications, Comcast
Communications, ESPN,
HBO,
InterMedia Partners, Jones Intercable and others. Television and
set-top terminal manufacturers such as General Instrument,
Scientific-Atlanta, Pioneer, Toshiba
and
Matsushita were equipment partners.
Using a Wink-enabled television or set-top terminal, Wink Enhanced Broadcasting added interactivity to traditional television advertising and programming. Using their TV remote control device, viewers could interact by clicking on a small icon displayed during the programming. The Wink Response Network aggregated viewers' requests and forwarded them to advertisers or others. Back Channel - (a.k.a., Backchannel, Return Channel, Reverse Channel, Return Path, Return Link, Back Channel Network Connection.) Home
Network
ICAP – (Interactive Communicating Application Protocol) Interactive TV T-com (Television Commerce) Software Platforms Providers Network Network Adapter Network Attached Storage – (NAS) Network-based Video on Demand – (May be known as Network Storage.) Network Computer – (NC) - (a.k.a. Net PC, Managed PC.) Network Interface Cards - (NIC) Network Management System – (NMS) - The combination of equipment, hardware and software used in monitoring, controlling and managing a data communication network. Network Operator Network
PC -
(Network Appliance) Network Service Provider - (NSP) Network Storage Network Transport Networked Entertainment – (May be known as Home Networking{Entertainment}.) – See Home Networking. Network Operator Network-operator Channel, Network Operator Channel Program Provider - Internet TV's (& IPTV's) dramatically increases the ability for almost anyone to offer a TV program. Vertical Blanking Interval (VBI), Teletext and MINITEL |
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