Crowdsourcing
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https://en.wikipedia.org/wiki/Crowdsourcing.
User-generated Content
User-guided Entertainment
User-generated Video on Demand
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Aggregator
Back Channel
Content Delivery Platform
Content Distributors
Content Provider
Content and Service Discovery Guides (CSDGs)
Content Vendor
Content-targeted Ads
Interactive Program Guides and Electronic Program Guides
Interactive TV Content Providers
Interactive TV Developers
Microcast
Microsoft Interactive Program Guide
PRC (Programming-related Content)
Private Network
Virtual Channels - (Private Channels)
VOD/PPV Content Aggregator
See the Interactive Television Institute.