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Connected TV (CTV):
(1) Typically these are Smart TVs, televisions with built-in connection to the internet and other ways to be interactive such as using an OTT (Over-the-Top) mechanism. The user is able to connect to the outside world and interact through the TV, and if applicable that which is associated with the TV. Bing Definition Google Defintion (2) A TV channel used to list or promote programs on other channels. (3) Internet-connected TV. |
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