Collaborative Filtering (CF) - A consumer pattern and behavior matching technique.

Personalization Technology - (Personalization Solutions, Pattern-matching Techniques. Associated with Collaborative Filtering (CF), Choice Modeling {CM}) - Instead of being subjected to irrelevant content, this technology aims to present the consumer with data (including advertisements) that they're most interested with.

Choice Modeling (CM) - Learning what the key factors are that contribute to each consumer’s choices.

Contextual Advertising

Interactive Television
Personalization Delivery Networks (PDNs)

Personalization Engine, Personalized Engine

The Targeted Advertising Dictionary and Business Index

TV Personalization