Behavior-based Profiling (Interactive Television) – (Associated with Targeted Advertising, Addressable Advertising, Personalized Advertising, Interactive Advertising, Customized Advertising & Advertising Application) – Detecting household interests by (1) analyzing viewer interaction to TV content, and (2) personal demographics such as sex, age and stated and perceived interests.

Methods used to create a customer’s profile include analyzing the programming he or she watches and the time period of the most frequent viewing.