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 Advergaming
– In the Interactive TV gaming environment,
advertisers incorporate some aspect(s) of the company/brand into the
game itself. It’s a kind of integration of interactive TV
advertising and programming. Often the game itself revolves around the
company or
brand.
https://www.itvdictionary.com/itvadv.html Also see https://en.wikipedia.org/wiki/Advergaming.
 See the Interactive Television
Institute. |
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