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Ad
Campaign
Platform –
An Ad
Campaign
Platform is
an advertising
platform
that enables cable and broadband operators, ad agencies and others to
manage and
deliver advertisements across various interactive TV and broadband platforms. This
includes Walled
Gardens, Interactive
Program
Guides, Video on Demand, Interactive Gaming, Middleware, and PC client software.
Application
Platform
Content
Delivery Platform
Cross-platform
EPG Client
Digital
Media Platform - (DMP)
DVB Multimedia
Home Platform
Interactive
TV Advertising
Interactive TV
Platform
Interactive TV
Secondary Platform
Internet-oriented
Interactive Platform
List of
Interactive TV Multi-platform Businesses
MHP -
(Multimedia Home Platform)
Middleware for
TV, System or Platform software, Middleware Layer
Platform
Independent, Cross-platform, Platform-neutral, Interoperability
Video
on Demand Platform Providers
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Active
Entertainment
Passive
Entertainment
Interactive TV Application
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Active
Entertainment (In terms of Interactive TV)
Broadband
Entertainment Services
Entertainment
on Demand (EOD, EoD)
Personalized
Video on Demand Entertainment
User-guided
Entertainment, Fully-integrated Participant
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