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The Definition of 2-Screen
Interactive TV
2-Screen
Interactive TV –
(May be known as 2-Screen
TV,
Two-screen Interactive TV,
PC-delivered two-screen Interactive TV applications, 2-screen
Synchronized Interactive TV, SyncTV, Synchronized TV, PC-Synchronous
Enhancements, Two-screen TV, Split Screen Programming,
Split-screen TV, Synchronized Interactive TV {Application},
Telewebbing, 2-screen Interactive Applications, Broadcast-synchronized
Interactive TV, 2-screen Internet Application.) - 2-screen
Interactive
TV is giving way to Single-screen
Interactive TV. However it's still a
major form of Enhanced
and Interactive
Television.
(1)
(This is the
primary definition) - The most dominate example of 2-screen TV is when
a TV program asks you to go to their Web site for more
information. 2-screen Interactive TV was developed for use as
so
many television systems lack a built-in return
path. With 2-screen
Interactive
TV, someone watching TV can separately use a computer,
mobile or
another device to interact with that TV program, the network
operator, the program's viewers and/or advertisers. See Interactive
TV Using Mobile Devices.
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